Cruiser

With a frame that is only 6-inches from the ground, Biria's Easy 7 is the ultimate step-thru bike. The oversize tubing that makes up the aluminum frame is tough while details such as stitched leather grips, cheerful paint colors, and a convenient kickstand, make this a fun bike to explore on. With seven gears to choose from, you'll always find the perfect speed to keep the sturdy 26-inch wheels rolling down the road and path. Add to that a comfy seat, upright, swept-back handlebars, and fenders and a rear rack, and the Easy lives up to it name.

Like the perfect find in a boutique, Amsterdam® Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans. It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night.

A stylish, streamlined Dutch bike with Amsterdam® signature features: comfortable and efficient patented Flat Foot Technology®, full chain guard and matching full fenders. Stunning in its simplicity, yet playful with its palette.

A stylish, streamlined Dutch bike with Amsterdam® signature features: comfortable and efficient patented Flat Foot Technology®, full chain guard and matching full fenders. Stunning in its simplicity, yet playful with its palette.

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy rims - Stainless steel spokes - 26”x 2.125” classic knobby tires

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Shimano tx-35 7-speed w/megarange 14-34t gearing - Shimano revo twist shifter - Alloy rims - Stainless steel spokes - 26”x 2.125 ” classic knobby tires

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Single-speed w/coaster brake - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips

Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Single-speed w/coaster brake - Front mechanical disc brake - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12 gauge stainless steel spokes - 26”x 3.5” Electra fat tires

Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Single-speed w/coaster brake - Front mechanical disc brake - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12-gauge stainless steel spokes - 26”x 3.5” Electra Fat Tires

Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Mechanical disc brakes - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12 gauge stainless steel spokes - 26”x 3.5” Electra fat tires

Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Mechanical disc brakes - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12 gauge stainless steel spokes - 26”x 3.5” Electra fat tires

Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Mechanical disc brakes - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12 gauge stainless steel spokes - 26”x 3.5” Electra fat tires

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - Extra-stretched hydroformed 6061-T6 aluminum frame - Shimano Nexus internal 3-speed w/coaster brake and mechanical front disc brake - Shimano Nexus Revo shifter - Extra long chrome plated triple clamp fork - Alloy crank and sealed cartridge bottom bracket - 24” x 3.0” Fatti-O tires

Let kids be kids and enjoy all the quality and design details of our adult bikes. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub, seat clamp and stem - Training wheels - 16”x 2.125” Blossom Trail tires

Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub and seat clamp - Alloy stem and integrated kickstand - 20”x 2.125” Strat-O-Balloon tires

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Chrome bell - Matching basket

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - 6061-T6 aluminum Bullet Tank frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano front roller brake and hub - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - 26” x 2.35” Vintage Diamond balloon tires

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Wood front & rear rack

Remember when your biggest worry was getting home before the streetlights came on? The Moto does. We’ve taken our beach cruiser and added a touch of old school BMX and new school off-road to give you the ultimate play bike. You’re not exactly going to be joining the race circuit on it, but you’ll definitely be popping some sick wheelies and hopping every curb in sight. Go ahead and lay down a little rubber if you want to. Available in the simple single-speed or a little fancier 3-speed. - 6061-T6 aluminum Mountain Cruiser frame - Single-speed w/Hayes disc brakes - BMX hollow chromoly crank and sealed cartridge bottom bracket - Alloy seat post - 29”x 2.125” Electra Moto knobby tires

Remember when your biggest worry was getting home before the streetlights came on? The Moto does. We’ve taken our beach cruiser and added a touch of old school BMX and new school off-road to give you the ultimate play bike. You’re not exactly going to be joining the race circuit on it, but you’ll definitely be popping some sick wheelies and hopping every curb in sight. Go ahead and lay down a little rubber if you want to. Available in the simple single-speed or a little fancier 3-speed. - 6061-T6 aluminum Mountain Cruiser frame - SRAM i-Motion 3-Speed w/Hayes disc brakes - BMX hollow chromoly crank and sealed cartridge bottom bracket - Alloy seat post - 29”x 2.125” Electra Moto knobby tires

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Genuine leather tassels

Ed “Big Daddy” Roth was, to many, the consummate artist, free-spirited maverick of Southern California’s car culture of the 1950s through the ‘90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years. Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes. - Extra-stretched hydroformed 6061-T6 aluminum frame - Shimano Nexus internal 3-speed w/coaster brake and mechanical front disc brake - Shimano Nexus Revo shifter - Extra long chrome plated triple clamp fork - Alloy crank and sealed cartridge bottom bracket - 24” x 3.0” Fatti-O tires - Dice valve caps

Ed “Big Daddy” Roth was, to many, the consummate artist, free-spirited maverick of Southern California’s car culture of the 1950s through the ‘90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years. Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes. - Extra-stretched hydroformed 6061-T6 aluminum frame - Shimano Nexus internal 3-speed w/coaster brake and mechanical front disc brake - Shimano Nexus Revo shifter - Extra long chrome plated triple clamp fork - Alloy crank and sealed cartridge bottom bracket - 24” x 3.0” Fatti-O tires - Dice valve caps

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - 6061-T6 aluminum bullet tank frame - Shimano Nexus internal 3-speed w/coaster - Mechanical front disc brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - 26”x 2.125” RetroRunner front tire and 24”x 3.0 Fatti-O rear tire

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - Extra-stretched hydroformed 6061-T6 aluminum frame - Shimano Nexus internal 3-speed w/coaster brake and mechanical front disc brake - Shimano Nexus Revo shifter - Extra long triple clamp fork - Alloy crank and sealed bearing cartridge bottom bracket - 24”x 3.0” Fatti-O tires

A truly aristocratic ride. The Royal 8i is Electra's lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and yet practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar® puncture-resistant casing are a few of the special upgraded features that adorn Electra’s comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology. Now anyone can feel like royalty.

A truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and yet practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar puncture-resistant casing are a few of the special upgraded features that adorn Electra’s comfortable and ergonomic Amsterdam® frame with patented Flat Foot Technology. Now anyone can feel like royalty.

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.