Shop Electra

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible. - The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the improved LED controller. - Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course. - This Go! e-bike combines quality, comfort and value with Electra's signature style.

Free your hands up for steering and stuff. - Mounts directly to the headset of your bicycle - 38.5W x 28.5L x 24H cm (Outside Diameter) - Maximum Laod Capacity; Up to 22LBS or 10KG - Designed to fit most 26" and 700c wheel Electra models - Includes mounting brackets for bikes with either a 1" or 1 1/8" - Headset

Carry your cargo in style. You have things. We have things to hold those things. Take your stuff everywhere, whether it's beach towels, books, or beverages. - Made of rattan (natural reed material) - 33 x 29 x 22 cm (dimensions of single basket, two included) - Mounted with leather, buckle straps - Weight: 1605g

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Functional. Fashionable. Fenders. Keep you and your threads clean and dry by adding stylish fenders. - Front and rear full-length fenders designed for use on Townie Path bicycles - Fits both Step-Thru and Step-Over Townie Path models - Compatible with tires up to 2.35-inch wide - Protects against pesky mud and splashes

A pair of Electra's Townie Aluminum Fenders on your ride will let you pedal even in less-than-ideal conditions. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.

The best thing to happen to handlebars since grips. - Easy to push lever creates friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware

Get pumped The same great tires found on the Electra Loft. Propelling you along the pavement. Boardwalk. Whatever. Product details - Replacement tires, as spec'd on Loft collection - Tube not included - Tires are sold individually, not as a pair

Roll on roads and crushed-gravel paths with Electra's Cruiser Classic Knobby Tire. And, it adds a touch of style to any bicycle.

The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

Rack 'em up! - Add carrying capacity while looking stylish. - Perfect for hauling your favorite belongings. Product details - Compatible with MIK accessories - Alloy heavy-duty 12mm diameter bars - Carrying capacity up to 25kg or 55lbs. - Stainless steel hardware included - Rear rack designed to be compatible with Electra Vale models

The Loft Go! 7D is a lightweight e-bike that elevates your daily commute. With a simple and intuitive e-system and 7 speeds, it provides the range needed to take you to the edge of your city and everywhere in between. This modern-day classic was designed with both versatility and style in mind for rides to your neighborhood record store or corner bodega. It's right for you if... You're ready to finally ditch your car and turn every day into an adventure on two wheels. The Loft Go! 7D is as easy to use as it is fun to ride. With a fully-integrated battery, fenders, and lights, this stylish electric bike is the perfect accessory to urban life. The tech you get The Electra E-bike System provides confidence and control through three modes of power support with a rear hub motor and is paired with a 7-speed derailleur for added range. Wider 700x40c tires are complemented by flat-mount disc brakes that allow you to stop quickly and safely. The final word A comfortable, open-frame geometry makes navigating bike lanes and back alleys easy and enjoyable. Combine that with Electra's unique style and let yourself plug into your city like never before. To complete the look and add extra functionality, accessorize your Loft Go! 7D with a bell, bag or rack. Why you'll love it - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - A fully-integrated 250Wh battery provides a range up to 40 miles. - Monitor your level of power support and battery charge easily with the LED controller. - The 7-speed derailleur adds extra range for getting uptown and back downtown. - Turn your e-bike into a me-bike by adding accessories from our Fern collection, or choose from our e-ssentials.

Electra's Aluminum Bolt-On Kickstand makes it easy to park your bike upright.

Shibori Go! takes inspiration from the ancient Japanese technique of indigo pigment dying. This e-bike features images of fabric created in Shibori style, which is similar to tie-dye where fabric is bunched and stitched to create intricate designs. Patchwork patterns and elements can be found on the fenders, frame and chainguard, as well as a custom bell. The designs are complimented by a crisp white to indigo fade on the frame making this a truly stunning bike. - Features our patented Flat Foot Technology for ultimate comfort and control. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the LED controller. - Custom embossed saddle, grips and matching bell make this e-bike as unique as you. - The artwork on this bike is authentic Shibori dyes created by one of our designers.

Electra's Matte Black Mirror not only looks great, it also offers a view of the road behind you, so it ramps up your bike's style and safety. Plus, mounting is easy with the included clamp.

Electra's Chrome Mirror not only looks great, it also offers a view of the road behind you, so it ramps up your bike's style and safety. Plus, mounting is easy with the included clamp.

No matter what kind of fuel you sip to help you power your pedals, Electra's Linear Cup Holder will bring it along for the ride. It features a solid handlebar mount that's a breeze to install and classy, laser-etched anodized aluminum construction that firmly holds your beverage so you can use both hands to steer.

Rack 'em! Designed to complement the clean lines of the Townie collection, the Townie rear rack adds utility while still looking great. - Original equipment replacement rear racks for Electra Townie Commute bikes - Color-matched for direct compatibility - Compatible with the Bontrager Interchange system - Max load rating is 55lbs (25kg) - Size: 700c - Material: Aluminum

Looks cool. Carries stuff. - Designed to fit most 26" and 700c wheel Electra models - Includes cargo net - Not compatible with Electra models with a front headlight - Not compatible for 24" wheel Electra models - Alloy tray with wood slats - 45W x 33L x 8H cm (Outside diameter) - Holds up to 20Lbs or 9kg Max Cargo Weight

High-end storage for a high-end ride. So versatile, it carries everything but the weight of the world. So clean and sleek, it elevates every outing into a 5-star ride. Carry your cargo in style. - Quick-release bracket included - Quick-release unit mounts to handlebars - Lightweight aluminum - Carries up to 5kg (11lb) - Black powder coated finish - Dimensions 37cm (l) x 26.5cm (w) x 22cm (h) - Includes hardware: Yes - Material: Stainless Steel - Weight: 0.88kg

Electra’s Vale Go! 9D EQ is the versatile pedal-assist e-bike that takes riders just about anywhere they want to Go! Powered by a Bosch Active Line Plus motor with a fully integrated battery into a step-thru frame, this bike is built to handle anything from everyday errands to long commutes to fun getaways. The Bosch Kiox display delivers Bluetooth connectivity and advanced rider information like speed, performance, battery charge, and more. Boasting Schwalbe 27.5-inch tires, powerful hydraulic disc brakes, and a suspension seatpost, this bike provides a smooth ride on any terrain from streets to trails. It comes fully equipped with front and rear lights, fenders and a rear rack for the rider who wants to do and carry more. The best e-bike innovations are combined with the comfort and control of our patented Flat Foot Technology, making this bike the best of both worlds. Go! near. Go! far. Go! everywhere in between on the Vale Go!

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

Spice up your eBike with an Electra fender set. - Front and rear full-length fenders designed for use on Townie Path Go! eBikes - Fits both step-thru and step-over Townie Go! models - Will not fit other Townie bike models - Protects against pesky mud and splashes

Get back on the road with a genuine replacement fork. The fork you need. - Original replacement fork - Color matched for direct compatibility

Functional. Fashionable. Fenders. No one wants that wet stripe on their back. Keep yourself and your gear clean and dry with a stylish fender. Details: - Fenders intended for warranty and service use. - Original equipment replacement fenders for Electra bikes - Color matched for direct compatibility - Sold in pairs - Includes struts

The perfect way to say 'Hello.' Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors. Let people know you’re coming through—and do it in style. - Proprietary spring ringer - Fits standard bicycle handlebar - Includes attachment hardware - Mounting Location: Handlebar - Clamp: Universal - Material: Brass

Clamp your water bottle cage securely to your handlebars with Electra's Bottle Cage Adapter. Easy installation and universal bottle cage compatibility make this accessory a no-brainer. • Allows for the installation of bottle cages on bicycles without frame mounts • Mounts to handlebar • Bottle cage sold separately